One had a Cross in front of him; the other one was holding a Star of David.
Many people went by, looked at both beggars, but put money only into the hat of the beggar sitting behind the Cross.
One day, a procession came past, and it included His Holiness the Pope.
He stopped to watch the throngs of people giving money to the beggar who held the Cross, while none gave to the beggar holding the Star of David.
After a few minutes, the Pope approached the beggar with the Star of David and said: “My poor fellow, don’t you understand? This is a Catholic country.
“This city is the Seat of Catholicism. People aren’t going to give you money if you sit there with a Star of David in front of you, especially when you’re sitting beside a beggar who is holding a Cross.
“In fact, they would probably give more money to him just out of spite.”
The beggar with the Star of David listened to the Pope, smiled, and turned to the beggar with the Cross and said:
“Bernie, look who’s trying to teach the Goldstein brothers about marketing!”